Intelligent Order Prediction
for B2B Companies
for B2B Companies
OptiComm.AI helped Macromex drastically reduce customer ordering time and empower their sales agents to reduce lost orders. Our solution reduces procurement time and captures hidden revenue opportunities. Are you ready to test it and bring your store to a new level?
Our Client
Macromex is Romania’s leading distributor of frozen food products, serving the HoReCa sector for over 30 years. With established brands like Edenia, Food & Glory, and Corso, they faced the challenge of predicting customer demand in an increasingly competitive B2B market.
Together, we launched Magico, an AI-powered prediction service that transforms how B2B customers place orders on the Bocado.ro Marketplace.
The B2B Challenge
Traditional B2B ordering is consuming 20% of customers time and more than half of your sales agents time with reactive, inefficient processes that can cost you more than you think.
Manual Ordering Process
HoReCa partners spent excessive time browsing and selecting products for routine orders.
Long Sales Process
Our customer’s agents would often spend too much time with low-return deals, instead of focusing on hero clients.
Reactive Fulfillment
Sales teams could only respond to orders rather than anticipate customer needs and fulfill them.
Missed Opportunities
Limited visibility into cross-selling and upselling potential with existing clients hinders growth.
Lack of Recurring Orders
Customers place orders without predictable patterns, making it hard to maintain consistent revenue streams
Inventory Inefficiencies
Difficulty predicting demand patterns for frozen goods with specific storage requirements
Our Intelligent Solution
OptiComm helps businesses grow revenue, boost retention and optimize costs, by understanding what each customer truly needs, not just what they’ve ordered before.
We transformed reactive ordering into proactive opportunity capture through next order prediction and intelligent cross-sell recommendations, empowering their sales team to anticipate customer needs before competitors.
Our Intelligent Solution
OptiComm helps businesses grow revenue, boost retention and optimize costs, by understanding what each customer truly needs, not just what they’ve ordered before.
AI algorithms predict what customers will order, when and in what quantites, incorporating external data
Expert Integration
Leveraged Macromex’s veteran sales team expertise within our prediction engine for enhanced accuracy.
Data Unification
Connected multiple data streams including historical orders, market intelligence, and external factors.
Pattern Recognition
Identified previously hidden product affinities, substantially increasing average order value.
One-Click Ordering
Customers can now complete their usual orders with just two clicks through the Magico system.
VTEX Integration
OptiComm.AI is natively integrated with the VTEX ecommerce ecosystem, allowing for a fast transition.
Next Order Prediction
AI algorithms predict what customers will order, when and in what quantites, incorporating external data
Expert Integration
Leveraged Macromex’s veteran sales team expertise within our prediction engine for enhanced accuracy.
Data Unification
Connected multiple data streams including historical orders, market intelligence, and external factors.
Pattern Recognition
Identified previously hidden product affinities, substantially increasing average order value.
One-Click Ordering
Customers can now complete their usual orders with just two clicks through the Magico system.
VTEX Integration
OptiComm.AI is natively integrated with the VTEX ecommerce ecosystem, allowing for a fast transition.
“The secret by which Macromex has maintained its market position has been the constant search for the most innovative technological solutions to improve the experience of partners in the Horeca segment. Our customers spend 20% of their time on procurement. The partnership with OptiComm.AI represents an important step in this direction, giving us a method to anticipate the future and significantly reduce the time spent by our partners in the procurement process. The order from the Bocado.ro platform can now be sent with just two clicks.“
How We Empower Sales Agents
Our platform transforms sales teams from order-takers to strategic advisors
Ready to Transform B2B Sales?
Join Macromex and other industry leaders who are already using OptiComm.AI to predict the future and proactively shape it. Our solution doesn’t just predict what your customers will order. We predict what they actually need, whether they’ve ordered from your store before or not.
OptiComm.AI transforms your sales approach through intelligent data analysis, providing targeted recommendations to maximize revenue opportunities through advanced cross-selling and revenue gap analysis.
What intelligent prediction solutions can achieve:
- 20% increase in cross-sell revenue for typical clients
- 80% of customers are more likely to return to businesses offering AI recommendations
- 100% improved relevance leads to stronger client relationships and customer satisfaction
Contact us today to schedule your demo and see how we can empower your B2B sales team to anticipate needs, increase revenue, and build stronger customer relationships.
