Trust is the cornerstone of lasting relationships. And lasting relationships are the cornerstone of reliable revenue. Given that, the fact that Forrester research shows only 29% of B2B buyers trust salespeople makes the already daunting task of growing business in a competitive market that much more challenging.
In recent years, the vast majority of sales leaders have turned to AI to help with growth. Considering its massive potential to support and improve the sales process, without question, it’s a smart move. However, given the focus and limitation of most sales AI tools, it’s also a move that has backfired.
Robert Blaisdell, VP Analyst at Gartner, reported that many B2B buyers feel overwhelmed and frustrated by the outreach they receive from sellers and that bad prospecting actively damages relationships with potential customers. And that damage is being compounded by AI tools built to deliver speed and volume but not insight or understanding. This results in a barrage of meaningless messages filling inboxes at record speed. No wonder buyers are frustrated. People can tell the difference between a message written for them and a message written at them.
OptiComm is more than speedy automation. Our sales superintelligence has a proprietary layer that builds a genuine and deeply contextual understanding of a buyer's business.
Agents operate in a bilateral agent model. This means there are two agents working synergistically. One focuses singularly on the account. The other on the rep who handles the account. Together, they learn from both sides of the deal continuously, surfacing needs, opportunities and priorities in real time. Every action taken and insight gained is then fed back into the system, sharpening not just that one account but every account like it.
Before our agents ever reach out and throughout the lifetime of the account beyond the close, dedicated account agents know what the business is all about, what it’s up against, and what opportunities, changes, and challenges arise in real time.
This empowers reps to show their customers they understand their business and are proactively involved in its success. Dedication like this starts building trust straight out of the gate and continues to build it throughout the sales process. And because our superintelligent agents continue to nurture the account after the close, they continue to build trust and long after the close. If risks to revenue arise, agents catch it and take steps to mitigate. If opportunities to upsell present themselves, agents move on it before the next order is placed. If missed orders or other churn signals appear, agents will take steps to protect the account before it’s too late.
Customer comprehension is the difference between prediction intelligence and sales superintelligence. It’s more than personalization. It’s personal care. And when our agents empower you to deliver it, reps become trusted partners and buyers become lifetime customers.
That’s what we call The Real Deal.