Responsible AI & Transparency

Last updated: March 31, 2026

At OPTICOMM AI S.R.L. ("OptiComm"), artificial intelligence is at the core of what we do: we predict each customer's next order and turn those predictions into action through a Sales Intelligence dashboard and AI voice agents. This statement explains, in plain terms, how our AI works, the safeguards around it, and the rights and responsibilities that come with it. It complements our Privacy Policy, Terms and Conditions, and Data Processing Agreement.

We design and operate our AI systems consistent with the principles of Regulation (EU) 2024/1689 (the EU AI Act) and our certified ISO/IEC 42001 AI Management System.

1. Our responsible-AI principles

  • Human oversight. Our AI supports human decisions; it does not replace human judgement. Predictions, scores, and recommendations are decision-support, and a person remains in control of meaningful actions.
  • Transparency. People interacting with our AI voice agents are told they are speaking with an AI system. We are open about what our models do and their limitations.
  • Fairness and accuracy. We work to reduce bias and to monitor model quality, while being clear that predictions are probabilistic and not guarantees.
  • Privacy and security by design. AI processing is governed by our ISO/IEC 27001, ISO/IEC 27018, and ISO/IEC 42001 management systems and by data-protection-by-design practices.
  • Accountability. We maintain governance, documentation, and review processes for our AI systems, and we take responsibility for our sub-processors.

2. How our AI works (in plain terms)

Need prediction. Using historical order and transaction data (typically ingested from your connected commerce platform), usage patterns, and external signals, our models estimate what a customer is likely to order next, when, and in what quantity. This constitutes profiling within the meaning of the GDPR.

‍Sales Intelligence dashboard. Predictions are surfaced to your sales team as prioritised, explained signals, which customers need attention, why, and what action to consider.

‍AI voice agents. Our voice agents (available at agents.opticomm.ai) can place and receive calls to act on predictions and assist your team. Calls may be recorded and transcribed to provide, secure, and improve the Services.

3. AI transparency, what people are told

Consistent with Article 50 of the EU AI Act:

  • AI disclosure on calls. When an AI voice agent interacts with a person, the agent discloses that the person is communicating with an AI system.
  • Recording notice. Where calls are recorded or transcribed, appropriate notice is given and, where required, consent is obtained, before recording.
  • No deception. The agents are not designed to impersonate a specific real person or to deceive about their artificial nature.

When our customers operate the voice agents, the customer (as controller) is responsible for ensuring these disclosures and any required consents are in place; our platform provides the means to do so.

4. Automated decision-making and your rights

Our predictions are decision-support tools. They are not intended to produce legal or similarly significant effects on individuals through solely automated means. Where profiling is carried out on your customers' data, it is performed on behalf of our customer under their instructions and legal basis.

Individuals have rights under the GDPR, including the right to information about profiling, the right to object to certain processing, and, where a decision is based solely on automated processing and has legal or similarly significant effects, the right to obtain human intervention, to express their point of view, and to contest the decision (Article 22 GDPR). Requests relating to data we process on behalf of a customer are directed to that customer as controller.

5. Data used for AI, and model training

  • We process Customer Data to generate Outputs for that customer.
  • We do not use one customer's Customer Data to provide Outputs to another customer.
  • We may use aggregated, de-identified data to evaluate, secure, and improve our models and Services, where this does not identify you or any individual.
  • Where third-party AI providers are used (see our sub-processor list), we contract for appropriate protections, and, where offered, we configure providers so that your data is not used to train their foundation models.

6. Limitations and appropriate use

AI Outputs are probabilistic and can be incomplete or wrong. They should be reviewed by a competent person before being relied upon, especially where an action could significantly affect an individual or business. Our customers are responsible for the lawful and appropriate use of the Services, the contact data and instructions they provide, and the decisions they make based on Outputs, as set out in our Acceptable Use Policy.

7. Governance and certifications

Our AI governance is supported by certified management systems, including ISO/IEC 42001 (AI management), ISO/IEC 27001 (information security), and ISO/IEC 27018 (PII in public clouds), and aligns with the EU AI Act and GDPR. Certification details are published at /certifications.

8. Reporting concerns and contact

If you have a question or concern about our AI systems, or wish to report a problem with an AI interaction, contact us:

9. Changes

We may update this statement as our AI systems, the law, and best practices evolve. The current version is always published here with its effective date.