According to a 2026 Gartner survey, 72% of sales organizations fail to use the time automoation buys them to drive value. It begs the question. Sure, most AI tools can make a rep more efficient. But will they make them more effective?
Without the discernment that tells you which accounts to focus on, extra time ends up being wasted time. We know reps don’t have time to waste. Which is why, every morning, OptiComm's agents have already reviewed every rep’s full book of accounts to prioritize needs and make note of any changes that might have happened over night.
Monitoring for internal signals such as if an account has surfaced buying intent, gone quiet, missed an order window, and external signals such as a stakeholder change or a business event that has created an opening, our agents deliver every rep a bespoke brief with ranked priority of where to focus their time for that day.
This is just a part of the magic that happens with our bilateral agent model, where two superintelligent agents work synergistically. One focuses singularly on the account. The other on the rep who handles the account. Together, they learn from both sides of the deal continuously, surfacing needs, opportunities and priorities in real time. This creates a depth of customer comprehension other AI sales tools can’t come close to.
In addition to the morning brief, this comprehension supports reps through the entire sales process. Knowing what matters in an account down to the hour makes outreach relevant, increasing the odds of getting a response. Once the conversations are started, our agents keep track of prior objections, order insights and decision history as the deal moves to keep momentum on track. And before every call, that same agent coaches the rep by phone or chat to bring the rep up to speed on where the relationship is, what has happened since the last call and how to focus the conversation to ensure it’s a success.
In short, not only do our agents provide the table-stakes automation any AI is expected to deliver to help free reps’ time. They also ensure that extra time is spent focusing on the deals that will drive revenue.
Making reps more efficient and more effective. That's what we call The Real Deal.